Located on the upper reaches of the Yangtze River and in the western center of the ‘Yangtze River Economic Zone’,Chongqing’s shipping advantages are obvious.So it is an important measure to speed up the national strategy of the construction and development of the shipping center on the upper reaches of the Yangtze River.This paper positions the development of the shipping center after summarizing five basic elements,and classifying 3 development patterns and 2 categories.The SWOT analysis is used to analyze the strengths,weaknesses,opportunities and threats and sets forth the development strategies.Finally,this paper points out that Chongqing should exploit the advantages to the full,and seize the rare opportunities of policy to develop the shipping center by improving shipping services gradually,stabilizing supply of goods,strengthening cooperation,and developing the comprehensive transport,etc.