With the rapid development of BIM（building information modelling）technology，the value of digital application of engineering projects has been continuously explored.Regarding the characteristics of the loading and unloading process and layout of the Qinzhou automated terminal project，BIM technology is applied to the whole process of the project’s loading and unloading process expression，and the immersive experience based on the simulation of the loading and unloading process of the automated container terminal is realized by focusing on the virtual reality technology. Virtual reality technology can not only assist in scheme optimization and comparison，but also dynamically experience the complete loading and unloading process from ship berthing to container shipping，fully demonstrating the characteristics of the terminal’s automation，unmannedness and intelligence. Its successful application is a new combination of trend technology and production projects，which is conducive to improve the design quality and multi-party interaction of the project.